~/ services seo

02 — seo

Ranking on Google is easy. Ranking for the right searches is the whole job.

We combine technical SEO foundations with AI-search readiness and authority content — to get you found by the people who are actually ready to buy.

Free 47-point website audit.Talk to us

Customer with a phone walking into an independent shop on a British high street
  • 5.0 average rating
  • 50+ brands scaled
  • 4 markets. London, Dubai, Australia, USA
  • $20M+ Revenue generated
  • 98% Client retention

The problem

Most SEO strategies were built for 2020. The search landscape moved on.

AI Overviews, Perplexity, and ChatGPT with web search are reshaping how people find businesses. Traditional blue-link clicks are declining. If your SEO doesn't account for AI search, you're optimising for a game that's already changing rules.

Meanwhile, most agencies are still keyword-stuffing, buying low-quality links, and producing thin content at scale. It works — until Google's next core update, when it spectacularly doesn't.

Bookshop owner standing alone in his empty shop looking out at a rainy high street

Sound familiar?

  • Traffic that doesn't convert to enquiries
  • Ranking for keywords your buyers never actually use
  • Mysterious traffic drops after algorithm updates
  • No idea whether your SEO spend is working
  • AI tools summarising your competitors, not you
  • Agency reports full of rankings, no revenue data

Our solution

SEO built for what comes next.

We combine technical SEO foundations — site speed, structured data, crawlability — with AI-search readiness signals: entity optimisation, E-E-A-T content, and citation-ready copy that gets referenced by AI engines, not just indexed by them.

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Technical SEO foundation

47-point audit covering Core Web Vitals, crawlability, indexability, structured data, and site architecture. Fix the technical debt first — everything else compounds on top of it.

AI search readiness

Optimise for ChatGPT citations, Google AI Overviews, and Perplexity. E-E-A-T signals, entity building, and structured data that gets your brand into the answer, not just the results.

Intent-driven keywords

We research what your actual buyers search — not just what has high volume. Intent-mapped keywords that bring qualified traffic, not just numbers.

Authority content

Topic cluster content that earns rankings and builds subject-matter authority. Written by humans, optimised for both search engines and AI citation.

Link building & digital PR

Quality over quantity. Editorial links from relevant publications — not PBNs, not link farms, not anything that'll bite you in six months.

Revenue-tied reporting

Rankings, traffic, conversions, and revenue impact. No vanity metrics. You'll always know whether SEO is working — and exactly why.

47
Audit checks
340%
Avg traffic increase
6mo
To measurable results
Busy independent bakery with customers queuing as the baker hands over fresh bread
5.0
★★★★★

Across 50+ projects for clients in London, Dubai, Australia and the USA, with 98% of clients staying on. We let the results — and the retention — do the talking.

Desk from above with printed search ranking charts trending upward, a laptop and keyword notes

How it works

From hello to results.

  1. Audit & analysis

    Full 47-point technical audit, competitor gap analysis, and keyword opportunity mapping. We find what's holding you back and what to attack first.

  2. Fix the foundations

    Technical fixes deployed — site speed, structured data, crawl errors, duplicate content. No strategy works until the technical base is clean.

  3. Content & authority

    Topic cluster content plan, on-page optimisation, and a link-building campaign targeting relevant editorial coverage in your industry.

  4. Measure & compound

    Monthly reporting, ranking tracking, and continuous optimisation. SEO compounds over time — we treat it as a long-term investment, not a sprint.

Talk to us

What's included

Everything in the engagement.

Get a quote

No commitment. Free discovery call.

  • Full 47-point technical SEO audit
  • Keyword research & buyer intent mapping
  • On-page optimisation (10 pages/month)
  • Topic cluster content strategy
  • Link building & digital PR outreach
  • AI search readiness optimisation
  • Google Search Console management
  • Monthly ranking & traffic reports

Selected work

Featured work: a London healthcare group.

For a multi-clinic physiotherapy group we rebuilt the web platform to strip out page-builder bloat, took Core Web Vitals from failing to green, fixed form deliverability so every enquiry reliably reaches the team, routed leads straight into their CRM, and wired call tracking into Google Ads so bidding optimises on booked appointments rather than clicks. Their team now runs the operation from a live dashboard we built and host.

Learn more

FAQ

Questions worth asking.

How long until we see results?

Technical fixes show impact in weeks. Keyword rankings typically move in 3–6 months. Compounding traffic growth happens from 6 months onwards. SEO is a long-term investment — we set realistic expectations from day one, not inflated promises.

We've been burned by an SEO agency before. How is this different?

We don't do grey-hat tactics, PBN links, or keyword schemes. Everything we do is documented, transparent, and built to last past the next algorithm update. You'll see exactly what we're doing and why — every month.

Do you also optimise for AI search?

Yes — this is now standard in all our SEO work. E-E-A-T signals, structured data, entity optimisation, and citation-ready content are part of every engagement we run.

Can you work alongside our existing content team?

Absolutely. We can provide keyword briefs, optimise existing content before it publishes, and audit new pieces — without taking over your content operation or replacing your writers.

How much does SEO cost in the UK?

SEO pricing in the UK typically ranges from £500 to £5,000+ per month depending on your industry, competition level, and goals. We build custom strategies based on where you are now and where you need to be — so you only pay for what actually moves the needle. Every engagement starts with our free 47-point audit so we can give you an accurate quote.

How long does SEO take to show results?

Most businesses start seeing measurable improvements within 3–6 months. Technical fixes and content optimisation can deliver quick wins in weeks, while authority-building and competitive rankings are longer-term investments. We report monthly so you can track progress from day one.

What's the difference between SEO and PPC?

SEO builds organic visibility that compounds over time — you earn clicks without paying for each one. PPC puts you at the top immediately, but you pay per click. Most successful strategies use both: PPC for immediate leads while SEO builds long-term, sustainable traffic.

What is GEO (Generative Engine Optimisation)?

GEO is the practice of optimising your content to be cited by AI search engines like ChatGPT, Google AI Overviews, and Perplexity. As more people use AI to find answers, businesses that structure their content correctly get recommended by these systems.

Ready to grow?

Start with a free 47-point audit. We'll show you exactly where your site stands and what to fix first.

No card needed · Instant results · 50+ brands have run it
Talk to us