Local SEO for Small Business: Essential Guide
Learn local SEO strategies for small businesses. Essential guide to appearing in Google Maps and local search results.
97{369222a1c11721afe8c91379832aa353e273de010413835b05aa2cd58260b247} of consumers search online for local businesses. 46{369222a1c11721afe8c91379832aa353e273de010413835b05aa2cd58260b247} of Google searches have local intent. Without local optimization, your business remains invisible to nearby customers actively searching for your services.
Where Should Small Businesses Start?
Begin by claiming or creating your Google Business Profile. Complete every available section and verify your business information. This single action significantly improves local visibility. Additionally, ensure your website includes your address, phone number, and service area prominently on every page.
How Do Small Businesses Get More Reviews?
Request reviews directly from satisfied customers through follow-up emails containing review links. Train staff to ask for reviews after positive interactions and make the process as simple as possible. Critically, respond professionally to every review—this encourages additional reviews and demonstrates active engagement.
What About Local Citations?
Prioritize major platforms: Google, Bing Places, Apple Maps, Yelp, and Facebook. Add industry-specific directories relevant to your business type. Consistency outweighs quantity. Ensure your name, address, and phone number (NAP) match exactly across all listings.
How Can Small Businesses Compete with Chains?
National chains frequently have poorly optimized profiles and slow review response times. Small businesses gain competitive advantage through personalized service reflected in reviews, authentic community engagement, and locally relevant content. Your genuine community presence is an advantage larger competitors cannot replicate.
Frequently Asked Questions
How much should a small business spend on local SEO?
DIY optimization requires 2-4 hours monthly. Professional services typically range from £200-500 monthly depending on local competition.
How long until we see results?
Basic improvements appear within weeks. Competitive positioning typically develops over 3-6 months.
